La Roche-Posay
How La Roche-Posay used free photos to boost awareness and drive repeat purchases.
01
THE CHALLENGE
Building Lasting Connections
La Roche-Posay aimed to build a direct relationship with their target audience (mothers with kids), increase product awareness, and drive repeat purchases, while also enhancing customer engagement and enriching their CRM data.
The project
By running an international POS campaign through 1,300 pharmacies, La Roche-Posay was able to establish a direct relation with their target audience (mothers with kids) and strike an emotional chord. Offering free photos as sales incentive increased their product awareness and enriched their CRM. Finally, a coupon was included in the photo mailing stimulated a re-purchase of their products.
02
THE
JOURNEY
Targeted Connection
La Roche-Posay’s campaign began by offering mothers a free photo incentive at 1,300 pharmacies. This personal touch built an emotional connection with their audience, increasing product awareness. The photos were mailed with a coupon, encouraging repeat purchases and enriching the brand’s CRM, fostering long-term customer loyalty.
The results
03
THE
FEEDBACK
Listen to the client & our team
Listen to Marie van Haesendonck, Product Manager at La Roche-Posay, as she shares about the idea of reaching moms and explains the POS campaign at pharmacies. Understand as well the data collection opportunity and the customer centric initiative of Stampix collaboration with La Roche-Posey.
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