Our Learnings from the first Loyalty Meet Up

After an introduction about Stampix by our CEO Simon Tavernier, we started the afternoon with a Panel Discussion with experts from different parts of the world (France, United Kingdom, Belgium, Germany and the US): 

• Tom Peace – Managing Director of The Loyalty People
• Charles Ehredt – CEO of Currency Alliance
• Karine Collaert – Managing Director of faxions
• Denis Huré – CEO of Reward the World 
• Ulf-Gunnar Switalski – CEO of The Bonus Awards

Topics ranged from the pivotal role of partnerships in loyalty strategies to the art of cultivating emotional loyalty. Notably, discussions sparked around the sustainability of paid loyalty programs, inspired by the success of Amazon Prime.

From one side, Ulf-Gunnar believes paid loyalty is a strong system. From his perspective, it is possible to really enrich the customer experience by “delivering very high value for a quite nice price”. As an example, he shared his experience with Gol Smiles program and Avis Preferred.

This argument was countered by Karine, who believes that the line for success of paid loyalty is very thin. She sees it as a main product, not a loyalty benefit. It raises the bar for delivering high quality services and products, which can put businesses in trouble later. She concludes that creating a good paid-for loyalty program is hard because “there has to be a really solid vision and financial model behind it”.

Do you want a taste of this Panel Discussion? Watch the video below to see Charles Ehredt explain the importance of Surprise and Delight in a loyalty program.