Iain is managing partner at New World Loyalty and has over 20 years of experience in the loyalty industry. He has worked for several different brands going from Shell, to EDF Energy, Avios Airmiles, Virgin Atlantic, and now has his own consulting firm. 

In this loyalty talk, Iain gives his ideas on the biggest challenges in loyalty today, metrics and KPIs, and inspires us with a very interesting loyalty case study.