SPA

How Spa created a unique holiday experience that blends online and offline engagement.

01 THE CHALLENGE

Creating Seasonal Awareness

Spa faced the challenge of standing out during the busy holiday season, while also raising awareness for their SPArent Friendly Citytours. By offering a unique online-offline experience, they encouraged consumers to engage with the brand, take photos, and print them for free, all while collecting valuable consumer data.

The project

To raise awareness around SPArent Friendly Citytours (Winter Holiday edition) Spa encouraged consumers to go on the city tours in Ghent, Antwerp, Brussels, Namur & Liège to take pictures & print them for free thanks to SPA. The online-offline experience helped their brand stand out during the busy Holiday period and collect consumer data.

02 THE JOURNEY

Memorable Moments

For Spa’s customers, the journey began with discovering the SPArent Friendly Citytours during the bustling holiday season. Drawn in by the promise of a unique experience, they engaged both online and in person, capturing and sharing memorable moments. With free photo prints as a tangible takeaway, every interaction felt personal and rewarding. This thoughtful journey turned casual interest into genuine connection, leaving customers with lasting memories—and Spa with meaningful insights.