In a world where customer loyalty is no longer just about points and perks, “Joyalty” is redefining how brands build meaningful connections. Joyalty blends joy and loyalty, creating emotional touchpoints that go beyond traditional rewards, tapping into genuine moments that resonate with customers on a personal level.
Imagine a loyalty programme that doesn’t simply reward transactions but surprises customers with moments of joy that create lasting memories. Whether it’s the gift of Belgian chocolate, a personalised thank-you photo, or a unique experience, Joyalty is about celebrating every moment of the customer journey. It’s about sparking delight.
What if we let A.I. explain Joyalty and select real-world examples?
Australian loyalty specialist Adam Posner recently released a 49 page paper about Joyalty, with the eight planning principles and many use cases. He then used GenAI-tool (NotebooLM) into an 11 minute audio conversation where the 2 artificial hosts delightfully discuss these principles and express their surprise and ‘joy’ over some of the use cases shared in the paper.
Click the file below to hear which examples our friendly hosts selected.
If you’re intrigued by this new GenAI audio format, we invite you to listen to the full episode on The Point of Loyalty here.
Prefer to keep on reading? Learn more about how Stampix is bringing Joyalty to life in our full blog here.
Newsletter
Do you want to know more about Joyalty and Loyalty?
Subscribe to our bi-monthly newsletter
and be on top of the latest insights.
