Why Audience Verification is a Staple in Online Marketing Campaigns

Establishing strong customer relations involves understanding your target audience.

Why Audience Verification is a Staple in Online Marketing Campaigns

Establishing strong customer relations involves understanding your target audience – fairly common knowledge in the marketing world. That’s why specifying your target audience is the first and most important step of business planning.

However, once you distribute the advertisements and put your plan into action, how can you ensure your product and business are attracting the intended demographic?

Failing To Attract Your Target Audience

Oftentimes, our intentions don’t always play out the way we want them to. In the case of marketing, failing to appeal to or attract your target audience can lead to several consequences.

The major downside involves wasted money and ineffective marketing. As every marketer knows, social media campaigns, online advertisements, and marketing, in general, cost a good chunk of money and time. From the costs required to hire the right people down to the money spent on creating and launching social media ads, a lot of money goes to waste if your target audience does not click on your campaigns.

For example, let’s assume your product targets women from 18-30 years of age. As such, you tailor your ads to attract this demographic. However, due to improper ad placement, males from 30-35 are exposed to your ads much more frequently than your target audience. You would not gain any sales because your product would not appeal to this demographic. In the end, you might see high impression stats on your social media analytics, but this won’t translate into sales or customers.

The Power of Audience Verification – Photo Tagging Analysis

Audience verification tools allow you to verify the audience seeing your ads or engaged with your business. Stampix photo tagging analysis is an audience verification tool that helps businesses prove that the right audience is being targeted through their photo rewards campaigns.

Built with advanced AI computer vision technology, the software analyzes photos and extracts over 11,000 identifiers such as objects, themes, moods and more. Photo tagging also allows businesses to identify the age and gender of people in photos. As a result, businesses can verify their current audience.

How brands integrated it into their campaigns – Use case

For example, Martini and Unilever are two reputable companies that had photo tagging technology integrated into their recent Stampix campaigns. Customers submitted their personal photos and, as a result, the photo tagging software verified, anonymously, the accuracy of the target audience with the photos uploaded by the user.

The software used tags to identify the various objects and themes within the photos. The top tags were women, fun, togetherness, friendship and love. Alternatively, Unilever had children, cute, family, and babies as the highest appearing tags. The identified tags from both companies respectively, aligned with their target audience.

By using photo tagging in your campaigns, you can gain valuable insights about your audience, such as age, gender, social status, pets, lifestyle, habits, holidays, etc.

Verifying your audience is an important milestone for the success and improvement of your marketing campaigns. To learn more about how photo tagging analysis can improve your campaigns or gain a deeper understanding of your audience, download our customer profile report here.