EURO PREMIUM
How EURO PREMIUM increased its customer database with Stampix Photo Rewards
01
THE
CHALLENGE
Breaking Through the Noise in Pet Care
EURO PREMIUM, one of the main pet food brands of Group Depré NV, wanted to enrich their customer-database in Belgium and The Netherlands. Competing in a busy market, their Marketing team was looking for a solution that could generate 1st Party data and positive brand awareness.
Read what their Marketing & Communication Project Manager has to say about the decision to work with Stampix.
The concept of printed photos fits perfectly with our dog food industry. People love to take pictures of their pets. Furthermore, it was a creative way for us to collect e-mail addresses.
Charlotte Van den Langenbergh –
Marketing & Communication Project Manager at Group Depré
The goal
The project
Via email activations and social media campaigns, EURO PREMIUM offered free branded photo prints to boost their brand awareness and activate dog owners, aiming to increase their database inside the Belgian and Dutch markets.
02
SOCIAL
MEDIA
ADS
Discover, Select,
Receive, Enjoy!
Belgian and Dutch social media users were introduced to EURO PREMIUM through a targeted ads campaign. The call-to-action was gifting them a chance to create cherished memories for free. From the ad, users were directed to a fully branded web-app to select their favourite memories for printing
The conclusion was their personalised prints delivered straight to their homes. This way, their first interaction with the brand was not just a transaction, but a meaningful moment tied to lasting memories.
The results
0
%
Opt-in rate
0
%
Happiness-feedback
0
Photos Printed
03
TARGETED
E-MAIL
Customers were engaged through a well-targeted e-mail campaign. Their first interaction with the brand left a very positive impression, as customers received free photo-prints. On top of that, EURO PREMIUM was able to significantly enlarge their database, gaining valuable opt-in from more than 1.000 new customers.
Stampix Database
Stampix can provide a customer database that aligns with EURO PREMIUM's target audience.
AI Photo Tagging Analysis
Using AI Photo Tagging Analysis, Stampix identified a targeted database of pet owners, recognising dog owners from previous prints from our customers.
Positive brand awareness
Creating positive brand awareness by emotionally connecting with new customers, by offering personalised photo rewards.
curious for more?
Find out how Photo Rewards can help brands gain new insights, expand databases and discover new target-audiences.