MCCAIN

By encouraging people to print their favorite family moments with recipes on the back, McCain increased awareness around it’s chilled products during the busy Back-To-School period. Several mom influencers participated in the campaign which was launched via social media and families living in a radius of 5Km from a Carrefour were targeted in the Stampix database. Each pack of photos contained a coupon that customers could redeem in Carrefour to immediately try the products.