Vodafone
Vodafone Happy engaged and rewarded customers with Photo Rewards.
01
THE
CHALLENGE
Engage customers
Vodafone Ireland was looking for a new freebie to offer its customers during the Freebies Week. The goal was to enhance the experience of the Vodafone Happy members.
Vodafone Happy is Vodafone Ireland’s loyalty programme designed to reward customers with a variety of offers and experiences. Accessible through the My Vodafone App, the programme provides weekly giveaways and exclusive discounts on travel, leisure, and beauty services.
The project
Vodafone Ireland wanted to engage its Vodafone Happy members during Freebie Week,
offering Photo Rewards as one of three free options for customers.
02
THE
JOURNEY
Vodafone freebies
Rewards and offers are regularly updated, encouraging customers to check the app frequently for the latest benefits. Nevertheless, the classics, like cinema tickets, are offered every Tuesday.
In addition to regular gifts, Vodafone Happy also runs a “Freebies Week”. During this week, members can select from various exclusive rewards, fostering engagement and loyalty through a gamified experience.
We wanted to add value to our customers during the Freebies Week, and partnering with Stampix enabled us to offer customers a freebie with a
smooth and personalised journey.
Maria Arredondo Luque
Loyalty Marketing Manager at Vodafone Ireland
The results
#
1
nd
Most Redeemed Freebie
0
%
Opt-in rate
+
0
K
Redemptions
03
THE RESULTS
Happy customers
The Stampix Photo Rewards offer was available for just one day. It was part of the Happy Freebies campaign, giving customers only 24h to claim their gifts.
Customer Happiness
After placing an order, 70% of customers left a emoji reaction and 30% left a thank you message to Vodafone.
High Redemption
Photo rewards were the second most popular giveawary, behind only of the cinema tickets.
High Opt-in Rate
The campaign generated 86% opt-in rate for future communications, through Stampix order flow.
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