Marketing vs Branding in the Funnel: Loyalty Strategy Explained
Understand the difference between marketing and branding at each funnel stage, plus how loyalty programs drive long-term engagement.
customer loyalty
Gen Z and Loyalty: Love for Tangible Experiences
Gen Z redefines brand loyalty with emotional connections, personalised experiences, and a surprising revival of printed photos.
The 5 Key Takeaways from Loyalty Day 2025
Learn the top 5 takeaways from BENE Loyalty Day 2025, with insights on personalisation, emotional loyalty, gamification, Gen Z, & strategies.
Retail Loyalty Programs in 2025: What Customers Expect
Explore retail loyalty trends in 2025, including customer expectations and innovative campaigns like Delhaize SuperPlus.
AI & Loyalty: A Game-Changing Duo
With insights from “AI & Loyalty: What’s Next?, learn how AI-powered loyalty can transform engagement and customer’ insights.
The Characteristics of a Winning Loyalty Program
Understand what are the 7 characteristics that can turn your Loyalty Program into a winner membership program.
The Future of Loyalty in Telecom: 5 Trends to Watch in 2025
Explore 5 telecom loyalty trends for 2025: gamification, hyper-personalisation, sustainability, AI-driven experiences, & joyful engagement.
Joyalty: explained by a Gen AI podcast
blog, customer loyalty Joyalty: explained by a Gen AI podcast In a world where customer loyalty is no longer just about points and perks, “Joyalty” is redefining how brands build meaningful connections. Joyalty blends joy and loyalty, creating emotional touchpoints that go beyond traditional rewards, tapping into genuine moments that resonate with customers on a …
The Missed Moments of Retail Banking
blog, customer loyalty The 3 Missed Moments in Retail Banking Still,In today’s fiercely competitive world, retail banks like Citibank, Wells Fargo, and PNC Bank pour billions into building brands that exude trust. They invest heavily in state-of-the-art technology and beautifully designed branches, all to enhance the customer experience. For example, personalised and gamified rewards are …
Joyalty: The Future of Customer Loyalty Programs
blog, loyalty Joyalty: The Future of Customer Loyalty Programs In the ever-evolving landscape of customer engagement, traditional loyalty programs are starting to feel a bit… “meh.” Sure, points and discounts can drive repeat purchases, but do they truly delight your customers? Enter Joyalty — a concept that transcends the transactional nature of loyalty and taps into …
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