Print vs Digital Ads: 4 Reasons Why a Successful Campaign Needs Both
Leveraging both print and digital media can garner huge benefits. Offering the best of both worlds will surely grab your audience’s attention.
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Photo rewards campaign idea: pets edition
INSPIRATION, IDEAS Photo rewards Campaign Idea #Pets Edition To celebrate International love your pet day, we sourced inspiration from our very own (and very cute) team pets to illustrate how your brands can leverage photo rewards in a creative way. trust the data According to Statista, in Europe alone, 88 million households have a least …
Haptic Marketing – Ads You Can Feel
Haptic marketing focuses on the physical tactile sensation to influence customers to purchase an item or increase the recall of your brand.
Are You Using Personalisation in Your Strategy or Just Filling Boxes?
Some companies mistakenly believe that simply adding customer names to emails is enough to retain and attract consumers. Are You Using [Personalisation] in Your Strategy or Just Filling Boxes [first. name]? Everyone thinks they’re doing personalisation right. Some companies believe that simply adding customer names to packages and emails is enough to retain and attract …
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Why Audience Verification is a Staple in Online Marketing Campaigns
Establishing strong customer relations involves understanding your target audience. Why Audience Verification is a Staple in Online Marketing Campaigns Establishing strong customer relations involves understanding your target audience – fairly common knowledge in the marketing world. That’s why specifying your target audience is the first and most important step of business planning. However, once you …
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Stampix & HP Partnership
STAMPIX & HP PARTNERSHIP STAMPIX & HP PARTNERSHIP Stampix & HP agree on partnership and collaboration on a global scale With sustainability being one of our key strategic goals for 2022 and our ambition to offer carbon-positive campaigns to brands on a global scale by 2024, the selection of the right print partner was paramount …
The power of brand recall and how to be ahead of the curve with your ads
THE POWER OF BRAND RECALL To celebrate World Statistics day we decided to address this important problem in media spending: Only 4% of all ads are positively remembered. But what does this mean? According to IAB, in 2020, Europe alone spent € 69.4 billion on advertisements. If only 4% was positively remembered, this would mean …
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Stampix wins AB InBev Sponsorship Pitch
Stampix wins AB InBev Sponsorship Pitch In their search for a global partner to help leverage their sponsorship investments at sports events, concerts and festivals, AB InBev, a multinational company and the world’s largest brewer, launched a closed competition for Martech innovators who could help them achieve their goals. The brief outlined their ambition to …
Transitioning From Product Loyalty to Customer-Led Loyalty
loyalty expert talk #5 Marketing Insights by Ian Golding Why you should Transition From Product Loyalty to Customer-Led Loyalty Back in the day, businesses only needed to focus on a limited set of existing competitors. However, in today’s day and age, new innovative businesses and disruptors open constantly. This means business owners need to work …
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Why Engaging with Your Frequent Customers is no Longer Enough
loyalty expert talk #4 Marketing Insights by Charles Ehredt Why Engaging with Your Frequent Customers is no longer enough Business owners prize their frequent customers. After all, regardless of more competitors or better prices elsewhere, they would most likely choose your business over others. As such, businesses feel obligated to centre their loyalty programs around …
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