THE POWER OF BRAND RECALL To celebrate World Statistics day we decided to address this important problem in media spending: Only 4% of all ads are positively remembered. But what does this mean? According to IAB, in 2020, Europe alone spent € 69.4 billion on advertisements. If only 4% was positively remembered, this would mean …
The power of brand recall and how to be ahead of the curve with your ads Read More »
Stampix wins AB InBev Sponsorship Pitch In their search for a global partner to help leverage their sponsorship investments at sports events, concerts and festivals, AB InBev, a multinational company and the world’s largest brewer, launched a closed competition for Martech innovators who could help them achieve their goals. The brief outlined their ambition to …
loyalty expert talk #5 Marketing Insights by Ian Golding Why you should Transition From Product Loyalty to Customer-Led Loyalty Back in the day, businesses only needed to focus on a limited set of existing competitors. However, in today’s day and age, new innovative businesses and disruptors open constantly. This means business owners need to work …
Transitioning From Product Loyalty to Customer-Led Loyalty Read More »
loyalty expert talk #4 Marketing Insights by Charles Ehredt Why Engaging with Your Frequent Customers is no longer enough Business owners prize their frequent customers. After all, regardless of more competitors or better prices elsewhere, they would most likely choose your business over others. As such, businesses feel obligated to centre their loyalty programs around …
Why Engaging with Your Frequent Customers is no Longer Enough Read More »
Why don’t teenagers have posters in their rooms anymore? A recent article in the Belgium newspaper, DS Magazine, on Gen Z lifestyle trends, caught our attention. As a photo reward solution, the team at Stampix was obviously happy to learn about teenagers exchanging the old ‘pop star posters’ for personalised photo walls. The realisation that …
Why don’t teenagers have posters in their rooms anymore? Read More »
loyalty expert talk #3 Marketing Insights by Iain Pringle How to Measure The Effectiveness of Loyalty Programs With 20 years of experience in the loyalty industry, Iain Pringle, managing partner at New World Loyalty, has curated his expertise by working with multiple industry giants such as Shell, Avios and British Airlines. Working in various industries …
How to Measure The Effectiveness of Loyalty Programs Read More »
expert loyalty talks #2 Marketing Insights by Adam Posner 6 Key Metrics your Loyalty Program Should be Measuring You know how important repeat buyers are to your brand – there’s no secret about that. But each customer reacts differently to your loyalty program. We discussed key metrics with Adam Posner – Expert in customer loyalty …
6 Key Metrics your Loyalty Program Should be Measuring Read More »
expert loyalty talks #1 Marketing Insight from Jason Foo Why you should make the switch from deal loyalty to emotional loyalty As CEO of BBD Perfect Storm, a creative agency making waves in the industry, Jason Foo’s vast experience in the marketing world has helped businesses across the globe reach exponential heights. His core belief? …
From Deal Loyalty to Real Loyalty featuring Jason Foo Read More »
While recognised for their achievements in this year’s Media Innovator Awards, the team at Stampix see the world of marketing as one in which emotion leads, not technological progress.
Stampix & Orange Belgium won the Award for “Best Short Term Loyalty Initiative” at The Loyalty Magazine Awards, June 2020.
