How EDF Luminus engages with new and existing customers
towards a more efficient planet
Engage & Inform
The energy sector is traditionally a commodity sector, where customers are loyal mainly for price reasons or because they lack the effort to switch. Their relation with the brand evolves strongly about the yearly cost and the sentiment is rather negative: “What am I getting back from my provider?”
To change this scenario, EDF Luminus, the second-largest Energy provider in Belgium, decided to find a unique way to engage with existing customers, enhancing the sentiment around all touchpoints and attracting new customers by inspiring energy efficiency around the country.
EDF Luminus wanted to enhance their long term brand building
for new and existing customers, in a very unique and emotional way
EDF Luminus partnered with Stampix to offer photos as an emotional gift on the Birthday for the higher customer segments. The goal was to enhance the customer sentiment in all its touchpoints with the brand, increase their emotional currency and retain a larger proportion of customers by offering more value for money.
Focusing on a more efficient planet, EDF Luminus built a platform where anyone can simulate their energy spending and get tailor-made solutions to consume less. To help bring awareness and traffic to the platform, EDF Luminus also runs engagement campaigns with Stampix, targeting people outside their client database and reaching out in a very creative and emotional way.
INSTAGRAM FLOW &
To engage people with their energy-saving platform, Luminus worked together with Stampix in a very creative campaign, offering free prints where the back of the pictures were cartoons designed by renowned Belgium cartoonists.
To make the journey even easier and fun, Luminus decided to activate the Stampix’ Instagram feature, where the photos are “automagically” uploaded from their IG profile.
Final sentence hereeeeeee
INSTAGRAM FLOW &
To engage people with their energy-saving platform, EDF Luminus worked together with Stampix in a very creative campaign, offering free prints where the back of the pictures were cartoons designed by renowned Belgian cartoonists.
To make the journey even easier and fun, EDF Luminus decided to activate the Stampix’ Instagram feature, where the photos are “automagically” uploaded from their IG profile.
With such a fun gift, people will cherish their memories -and EDF Luminus- for a very long time.
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