Federale verzekering
How Federale Insurance turns customers
into brand advocates
What was Federale Insurance looking for when decided to work with Photo Rewards?
As for any company, a loyal customer is of the utmost importance. We invest in a long-term partnership with our clients and want to make it beneficial for them to think of our sales network that offers a client oriented service, our prevention campaigns and our rebates policy. We wanted to offer something to our clients, without having it cost a lot but still with emotional value.
Cedric Cooreman – Marketing Communications Coordinator at FEDERALE Insurance
The goal
What was Federale Insurance looking for when decided to work with Photo Rewards?
As for any company, a loyal customer is of the utmost importance. We invest in a long-term partnership with our clients and want to make it beneficial for them to think of our sales network that offers a client oriented service, our prevention campaigns and our rebates policy. We wanted to offer something to our clients, without having it cost a lot but still with emotional value.
Cedric Cooreman – Marketing Communications Coordinator at FEDERALE Insurance
The goal
The goal
Federale wanted to offer customers an emotional gift on their birthday, turning customers into brand advocates.
How are photo rewards leveraged to
surprise and delight customers?
Our Stampix campaign was a very nice way to offer our clients a fun and emotional gift. On their birthday, we send them an email with our birthday wishes and a present from Federale. With a unique code, our clients order 5 free photos and can also share this gift with friends and family. It doesn’t cost much and the perceived value is much higher. And we can offer our clients a tangible reminder of a moment worth remembering.
How are photo rewards leveraged to surprise and delight customers?
Our Stampix campaign was a very nice way to offer our clients a fun and emotional gift. On their birthday, we send them an email with our birthday wishes and a present from Federale. With a unique code, our clients order 5 free photos and can also share this gift with friends and family. It doesn’t cost much and the perceived value is much higher. And we can offer our clients a tangible reminder of a moment worth remembering.
How do customers become
brand advocates?
Extra reach
Share with friends and family
By activating the Share Module feature, Federale’s customers can share the gift with friends and family. They are redirected to a different microsite, where the brand collects GDPR-compliant opt-ins for future comms. The reverse of these pictures are branded with information about all the services provided and a QR code for more details in every category.
“We are a cooperative so we like sharing.
That way we got our message across with
potential clients without being too pushy.”
“We are a cooperative so we like sharing. That way we got our message across to potential clients without being too pushy.”
The results
99000
Photos printed
0
%
Opt-in rate through share
0
%
Extra reach through share
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Find out how you can turn customers
into brand advocates with photo rewards
