Loyalty Expert Talk no. 15
Founder and Director at the Loyalty Science Lab
WHO'S YUPING LIU-THOMPKINS?
Yuping Liu-Thompkins is a marketing professor and researcher at Old Dominion University. Her research focuses on issues related to customer loyalty and habit by merging insights from marketing, psychology, analytics, and technology.
In this talk, she brings her key findings on loyalty programme strategies and their influence on consumer behaviour.