Boosting Customer Loyalty in 2023: No Loyalty Program Required
While loyalty programs can be a great way to boost that loyalty, the reality is that they might not suit every brand’s strategies or roadmap.
customer loyalty
The Impatient Generation and How They Are Radically Changing the Loyalty Game
Thanks to brand digitalisation accelerated by Covid, customers no longer give a second chance to brands that can’t get it right. So, what does customer loyalty in 2022 even mean? And how can brands reinvent loyalty programs in a fiercely competitive market?
A Loyalty Program Doesn’t Guarantee Loyalty: Here’s Why
Yet, while most transactional brand loyalty tactics are popular, 71% of customers now say that discounts alone don’t earn their repeat business. Having a loyalty program is not enough — it’s time to reimagine your company’s loyalty program and invest in an emotional connection with your clients.
The Importance Of Emotional Connection When Developing Brand Loyalty
Research has found that when consumers feel a strong sense of emotional loyalty to a brand, they spend up to twice as much.
Why 18% Cost of Acquisition Rise Has Insurance Companies Reeling
With acquisition costs rising 18% this year, insurance companies need to focus on fostering a relationship with existing customers.
How Telecoms Are Betting On Loyalty Programs To Lower Churn
The telecom industry is in desperate need of loyalty programs. With the rapid shift to digital and the increasing number of competitors, churn rates are higher than ever before.
Why Partner Discounts May Hurt Your Loyalty Program
How sustainable are discounts and coupons in a loyalty program? Offering brand discounts does very little for customer loyalty and we will tell you why.
Why Surprise and Delight Marketing is Essential for Customer Loyalty
Surprise and delight marketing aims to strengthen customer relations and provide a lasting impression, so your customers develop an emotional connection with your brand.
Insurance Companies and Loyalty Rewards: Why Now is the Time to Change
With prices off the table, a new door opens to insurance providers to differentiate themselves in their relationship with customers and inspire loyalty.
Transitioning From Product Loyalty to Customer-Led Loyalty
loyalty expert talk #5 Marketing Insights by Ian Golding Why you should Transition From Product Loyalty to Customer-Led Loyalty Back in the day, businesses only needed to focus on a limited set of existing competitors. However, in today’s day and age, new innovative businesses and disruptors open constantly. This means business owners need to work …
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