customer loyalty

loyalty expert talk #4 Marketing Insights by Charles Ehredt Why Engaging with Your Frequent Customers is no longer enough Business owners prize their frequent customers. After all, regardless of more competitors or better prices elsewhere, they would most likely choose your business over others. As such, businesses feel obligated to centre their loyalty programs around …

Why Engaging with Your Frequent Customers is no Longer Enough Read More »

loyalty expert talk #3 Marketing Insights by Iain Pringle How to Measure The Effectiveness of Loyalty Programs With 20 years of experience in the loyalty industry, Iain Pringle, managing partner at New World Loyalty, has curated his expertise by working with multiple industry giants such as Shell, Avios and British Airlines. Working in various industries …

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expert loyalty talks #2 Marketing Insights by Adam Posner 6 Key Metrics your Loyalty Program Should be Measuring You know how important repeat buyers are to your brand – there’s no secret about that. But each customer reacts differently to your loyalty program. We discussed key metrics with Adam Posner – Expert in customer loyalty …

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expert loyalty talks #1 Marketing Insight from Jason Foo Why you should make the switch from deal loyalty to emotional loyalty As CEO of BBD Perfect Storm, a creative agency making waves in the industry, Jason Foo’s vast experience in the marketing world has helped businesses across the globe reach exponential heights. His core belief? …

From Deal Loyalty to Real Loyalty featuring Jason Foo Read More »

Research from Forrester concludes that emotion is the biggest driver of loyalty in many industries. Want to know why?

The inconvenient truth What is it that you do today, that makes your customer want to buy tomorrow? Is your loyalty program optimised for the digital times we live in?   Historical data shows it’s 5 times more expensive to convert a new customer than it is to convince an existing one to buy again, most …

Loyalty Problems – Your customers don’t love you! Read More »