How Unilever achieved a 85 opt-in rate during Covid-19 crisis
Besides the “Corona-effect”, a notable peak was caused by Unilever’s online activation for its baby care brand, Zwitsal.
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Why an Emotional Connection Matters in Loyalty
Research from Forrester concludes that emotion is the biggest driver of loyalty in many industries. Want to know why?
5 Facts on Relational marketing
Loyalty is one of biggest challenges in e-commerce today. Massive amounts of money and effort are spent on user acquisition, but the majority of first-time visitors never come back to the online stores and services. However, it’s not that simple to launch an effective loyalty program: “49% of internet users believe that all reward programs …
The Power of Emotional Branding
Spending 60% of your budget on brand building through TV- and print campaigns? For many marketers, this method has become outdated, and is dismissed as pre-digital & inefficient. We’re all too focused on short-term strategies, says Peter Field, and seem to forget that building a brand is a long-term investment that can only be achieved …
Why do Loyalty Programs exist?
Most companies agree it costs more money to attract new customers as opposed to retain existing ones. Loyalty programs have the ability to positively impact the company’s bottom line but are often considered as cost drivers. This is reinforced by the typical transaction-based loyalty programs, where a customer is rewarded with discounts. Loyalty programs …
The Future of Marketing: Contextual Advertising
I recently had the pleasure to witness the neuromarketing expert Martin Lindstorm on the UBA Trendsday. After doing some more research and ordering his best seller book, it turns out he actually invented the word ‘contextual advertising’, I bumped into this interview about the Future trends in marketing. Find below the main takeaways: Contextual advertising to …
Billions of photo opportunities daily
Billions of photos are taken daily and shared through social media. People are taking pictures of just about anything, many are snapshots, but thanks to smartphone cameras which are getting better every day, there is a vast amount of photos that are shot in very high quality. Add the rise of latest generation digital printing …
Stampix: The Founding Story
Stampix founding story In this blogpost co-Founder Anton Mussche will tell you what made him embark on this crazy adventure “Early 2016 my cousin Simon Tavernier and I launched Stampix, an exciting and ambitious project to deliver you free photo prints. Stampix is a photo app that removes all barriers to print your favorite smartphone …
Stampix wins two awards at the Young Marketers Competition!
In May 2018 our youngest team members Nathalie Demeestere & Lenie Van Hecke participated in the Young Marketers Competition organized by the Belgian creative cinema advertising agency Brightfish. Every marketer under the age of 30 could participate with a colleague and follow 2 masterclasses: one on how to write an inspiring briefing for agencies by Marc …
Stampix wins two awards at the Young Marketers Competition! Read More »
Loyalty Problems – Your customers don’t love you!
The inconvenient truth What is it that you do today, that makes your customer want to buy tomorrow? Is your loyalty program optimised for the digital times we live in? Historical data shows it’s 5 times more expensive to convert a new customer than it is to convince an existing one to buy again, most …
Loyalty Problems – Your customers don’t love you! Read More »
