Why don’t teenagers have posters in their rooms anymore? A recent article in the Belgium newspaper, DS Magazine, on Gen Z lifestyle trends, caught our attention. As a photo reward solution, the team at Stampix was obviously happy to learn about teenagers exchanging the old ‘pop star posters’ for personalised photo walls. The realisation that …
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loyalty expert talk #3 Marketing Insights by Iain Pringle How to Measure The Effectiveness of Loyalty Programs With 20 years of experience in the loyalty industry, Iain Pringle, managing partner at New World Loyalty, has curated his expertise by working with multiple industry giants such as Shell, Avios and British Airlines. Working in various industries …
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expert loyalty talks #2 Marketing Insights by Adam Posner 6 Key Metrics your Loyalty Program Should be Measuring You know how important repeat buyers are to your brand – there’s no secret about that. But each customer reacts differently to your loyalty program. We discussed key metrics with Adam Posner – Expert in customer loyalty …
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expert loyalty talks #1 Marketing Insight from Jason Foo Why you should make the switch from deal loyalty to emotional loyalty As CEO of BBD Perfect Storm, a creative agency making waves in the industry, Jason Foo’s vast experience in the marketing world has helped businesses across the globe reach exponential heights. His core belief? …
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While recognised for their achievements in this year’s Media Innovator Awards, the team at Stampix see the world of marketing as one in which emotion leads, not technological progress.
Stampix & Orange Belgium won the Award for “Best Short Term Loyalty Initiative” at The Loyalty Magazine Awards, June 2020.
Besides the “Corona-effect”, a notable peak was caused by Unilever’s online activation for its baby care brand, Zwitsal.
Research from Forrester concludes that emotion is the biggest driver of loyalty in many industries. Want to know why?
Loyalty is one of biggest challenges in e-commerce today. Massive amounts of money and effort are spent on user acquisition, but the majority of first-time visitors never come back to the online stores and services. However, it’s not that simple to launch an effective loyalty program: “49% of internet users believe that all reward programs …
Spending 60% of your budget on brand building through TV- and print campaigns? For many marketers, this method has become outdated, and is dismissed as pre-digital & inefficient. We’re all too focused on short-term strategies, says Peter Field, and seem to forget that building a brand is a long-term investment that can only be achieved …
